Tag Archives: Amstel Malta

Nigerian Breweries releases statement on lawsuit filed against it by the Nigerian Copyright Commission

Nigerian Breweries Plc on Monday released a statement on a pending legal case brought against it by the Nigerian Copyright Commission (NCC). The company stated that it was defending the action filed against it and its former Managing Director/Chief Executive Officer, Mr Johan A. Doyer, by the NCC. The case is pending at the Federal High Court in Abuja.

According to the company, the case is not new as it was instituted in October, 2017 by one Mr Paul Allen Oche, who is laying claims to the copyright supposedly contained in a book he “wrote” and which book has, as part of its title the Amstel Malta trademark which is well known as one of the brands in the company’s portfolio.

New video of ‘fake’ Amstel Malta is misleading, says Nigerian Breweries

Nigerian Breweries Plc, makers of a wide range of alcoholic and non-alcoholic beverages has reassured consumers of its Amstel Malta that there are no fakes in the market.

The statement from the brewing company was prompted by a video purportedly in circulation on social media claiming the existence of a fake Amstel Malta in the market.

Nigerian Breweries issues formal statement on Amstel Malta court ruling, to appeal

Nigerian Breweries Plc, on Monday issued a formal statement confirming Edo State High court ruling against it in the case of Prof Ernest Izevbigie vs. Nigerian Breweries Plc.

The judgment was for the company to apologise to the plaintiff for what the court described as “a trade trick” for the low sugar inscription on the label of one of the company’s brands, Amstel Malta.

The company stated it intends to appeal against the ruling.

Nigerian Breweries to appeal Court ruling on Amstel Malta wrongful use of “low sugar” claim – Counsel

Nigerian Breweries Plc, has said it will appeal a recent ruling by an Edo High Court in the case of Prof. Ernest Izevbigie vs Nigerian Breweries Plc. The court had ordered Nigerian Breweries to apologise to one of its customers, Mr Izevbigie, who had brought a suit against the company for allegedly wrongfully inscribing “low sugar” on one of its brands, Amstel Malta.

The former Vice Chancellor at the Benson Idahosa University and Professor of Biochemistry had claimed through lab test results that the said malt drink contained far more sugar content than the company was willing to admit and thus was misleading to the public to have the inscription “low sugar”.

Former VC wins suit against NB over wrongful use of “low sugar” claim

A High Court in Benin City, Edo State on Wednesday, instructed the Nigerian Breweries Plc (“NB”) to tender an unreserved apology to one of its customers, Prof. Ernest Izevbigie, for wrongful inscription of “low sugar” on its product.

Mr Izevbigie, a professor of Biochemistry at the Benson Idahosa University (BIU), had alleged that the company inscribed misleading information, “low sugar” on the can of one of its non-alcoholic beverages, Amstel Malta.

He alleged in his suit that laboratory test result revealed that the product contained more sugar than the company claimed in the inscription on the brand.

Amstel Malta hosts FitFam Fest 2018 in support of healthy living

Premium Malt drink, Amstel Malta, from the stables of Nigerian Breweries Plc recently hosted hundreds of fitness enthusiasts at the 2018 FitFam Fest.

The event attracted fitness pundits and fans from different parts of the world as well as local fitness celebrities, who shared their experiences and weath of knowledge regarding the ever-growing fitness industry.

Former VC sues Nigerian Breweries over deception claims

A former Vice-Chancellor at the Benson Idahosa University (BIU), Prof. Ernest Izevbigie, has filed a lawsuit against Nigerian Breweries plc at a High Court in Benin City for alleged deception.

Mr Izevbigie, a professor of Biochemistry, has accused the company of allegedly inscribing misleading information, “low sugar,” on the can of one of its non-alcoholic beverages, Amstel Malta.

Izevbigie alleged in his suit that a laboratory test result revealed that the product contained more sugar than the company claimed in the inscription on the brand.

Nigerian Breweries, NFF to sign Super Eagles sponsorship deal

Nigerian Breweries Plc has said it will support the Nigerian Football Federation (NFF) as part of its contribution to ensure the Super Eagles of Nigeria are successful in Russia at the 2018 FIFA World Cup.

The brewing giant in a statement said it will sign a sponsorship and brand deal with the NFF by next Friday to show its commitment to the country’s national team as it prepares for the June World Cup tournament.

Managing Director/Chief Executive Officer, Nigerian Breweries Plc, Mr. Jordi Borrut Bel, noted that the company will be signing the deal with two out of its premium brands – Star Lager and Amstel Malta.

NB fights back as law enforcement operatives search for syndicate behind fake Amstel Malta videos

Nigerian law enforcement agencies have begun a massive hunt for the people behind attempts to smear the image of Amstel Malta, a premium low sugar malt drink made by Nigerian Breweries Plc.

This follows a recent discovery of several attempts by unknown faces to damage the brand’s image by creating a video showing the presence of foreign object in the famous malt drink.

No fake Amstel Malta in the market – NB

Nigerian Breweries Plc, said on Thursday that a coordinated and well-funded syndicate is trying to run down its famous premium low sugar malt drink, Amstel Malta. For a few months now, the company has been trying to identify the source of a sustained campaign by a group of individuals to smear its premium malt brand.

In August 2016, Nigerian Breweries re-launched Amstel Malta in a new Credentials Campaign tagged “Why Add More”, which was meant to reinforce the brand’s positioning in the marketplace as the Premium Malt drink of choice, with an original formulation that contains Less Sugar and is enhanced with essential vitamins and minerals.