Ghana’s largest beverage manufacturer and maker of widely consumed Alomo Bitters in Nigeria is feeling the effects of the recent border closure by Nigeria.
Kasapreko Company Limited, a pioneer of alcoholic bitters in the Nigerian market said it has lost US$2m in sales following the closure of the Seme border by the Nigerian government.
Alomo Bitters, an alcoholic bitters drink from the stable of Kasapreko Limited, a Ghanaian manufacturer of alcoholic and non-alcoholic beverages said it sold 580,000 cartons of the product in Nigeria in 2018, translating to 13.9 million bottles.
According to the Nigerian Sales Representative for Kasapreko Limited, Mr John Adesoye, the product which sells for between N150, N250 and N850 and comes in 100ml, 200ml and 750ml bottles, are called Kasapreko Alomo, Kalahari K20 and Alomo Sachet.
Alomo Bitters, the flagship brand of Ghana-based Kasapreko Company Limited was unveiled on Friday in Lagos with a new look as the brand seeks to consolidate its position in the Nigerian bitters market.
At a media parlay held at the Renaissance Hotel, G.R.A. Ikeja, Lagos, the company said that the 750ml and 200ml bottles now come with a new Kasapreko tamper proof to help customers distinguish the brand from its rivals.
The new Alomo Bitters now has a holographic security-like shiny strip, similar to that found on currency notes and forms part of the plastic wrap over the bottle cap.
Kasapreko Company Limited, Ghanaian firm known for its famous Alomo Bitters has unveiled a new state-of-the-art manufacturing plant in Ghana at a cost of $70m.
The new factory is said to be equipped with modern machinery that would enable the company migrate to a total beverage enterprise. It is said to be equipped with high speed spirit production lines that can produce 70,000 glass and PET bottles per hour and two additional installed lines capable of producing 40,000 bottles of water and non-alcoholic drinks per hour.
Nigerian Breweries (NB Plc) reported a 10 percent decline in its half-year (H1) profits after tax to N21.477 bn, when compared to half-year (H1) 2014 profits after tax of N23.871 bn.
The profit and loss statement shows higher costs of sales, higher operating expenses and higher interest expense among others as contributing factors. The one bright spot was gross earnings, which grew by 7.19 percent to N151.673 bn, when compared to 2014 half-year results of N141.45 bn.
The market for herbal drinks or bitters as they are often called is heating up in the Nigerian beverage market.
With sluggish sales in premium and mainstream beer brands for the two large brewery companies, Nigerian Breweries Plc and Guinness Nigeria Plc, one bright spot has been the emergence and growth of the herbal drinks segment.
Kasapreko, the Ghanaian company that brought us the very popular Alomo bitters has launched two new tastes, Kalahari bitters and Carnival strawberry.
The launch was on Friday, the 26th of June, at an event at Club Escape in Victoria Island, Lagos.
Personalities and dignitaries from the entertainment industry graced the occasion. Among them were Ruggedman, Chuddy K, Weird MC, Rayce, Stunna Gee, JJC Skillz, Mbryo, Bond (Phyno’s manager), Destiny (Olu Maintain’s manager), N6 (OAP Cool FM), Femi TeeHigh, Olisa Adibua.
