CWAY Foods and Beverages Nigeria Limited, a company best known for its wide array of fruit-flavoured milk drinks such as Nutri-Milk and the recently launched Nutri-Yo, a drinking yoghurt, as well as drinking water and dispensers has recently branched out into the alcoholic Ready-to-drink (RTDs) or mixed spirit drinks segment with the launch of “Cheers Cocktail.”
The company said their target markets are adults as they wind down after work or on a night out with friends in party and events.
Coca-Cola for the first time has deviated from its popular soda drinks to launch a lemon flavoured alcopop, a spirits-based beverage that is mixed with fruit juices in Japan.
The beverage giant announced in March it would start making the drinks in Japan as it tries to tap into new markets and consumers.
Coca-Cola has announced it would start making alcopops in Japan.
Alcopops are a special type of alcoholic beverages that mixes flavoured or real fruits such as apples, citrus, lemon and others with spirits like vodka, rum, etc.
