A UK-based private equity firm, Duet Private Equity (DPEL), has acquired a majority stake in Ajeast Nigeria Limited, a subsidiary of Peru-based AJE group.
DPEL is said to have invested over US$50 million in the acquisition and a significant share will be used to expand Ajeast’s presence in Nigeria.
LaLiga and AJEAST Nigeria Limited, the makers of Big Cola soft drinks, have announced the signing of an agreement under which the multinational beverage company has become LaLiga’s latest regional partner in Nigeria.
Ajeast Nigeria Limited, makers of Big Cola soft drinks have introduced yet another brand into the Nigerian market called – Big Volt Energy Drink.
At the unveiling of Big Volt in Lagos recently, Theo Williams, Country Manager, Ajeast Nigeria Limited, said that Big Volt is locally produced, and that consumers would have a viable alternative to existing foreign brands.
AJEAST Nigeria Limited, a subsidiary of AJE Group, a Peruvian soft drink producer, with footprints in 20 countries and last year, was ranked 21 of all soft drink makers globally by Euromonitor, with sales of about $2bn, made its debut in Nigerian in October.
At the launch of the BIG Cola brand and its variants (Cola, Lemon, and Orange) at their production facility in Agbara Industrial Estate, Mr. Theo Williams, Country Manager for AJE said, “The focus is about consumers, AJE in Nigeria is to offer BIG for everybody, we are giving more for less. We want to ensure that consumers get something affordable that they can share with families and friends.
AJEAST Nigeria Limited, a subsidiary of AJE Group worldwide, has drawn closer to its consumers in Ibadan, Oyo State and its environ. The 3rd largest producer of carbonated soft drinks in the world, which recently launched its product in Lagos, has once again demonstrated its resolve in bringing great quality products to satisfy the yearnings of consumers as it launched Big Cola, its flagship brand, in the Nigeria’s oldest city.
