Tag Archives: Africa’s beer market

Guinness Nigeria appoints Mark Sandys to its Board as Non-Executive Director

September 12, 2017   Editor   No comments

Guinness Nigeria Plc, on Monday announced the appointment of Mark Sandys to its Board as a Non-Executive Director effective 30th August 2017.

Sandys, a long-serving executive of Diageo Plc with over 20 years’ experience has an MA degree in English and French from Balliol College, Oxford University in 1996.

In the over 19 years he has been with Diageo, he has served as a Senior Marketing Executive in different capacities including as Global Marketing Strategy & Innovation Director Baileys, Marketing & Innovation Director, Diageo Russia & Eastern Europe (based in Moscow), Category Director, Whiskey & Reserve, Asia Pacific.

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Africa’s beer market to show the fastest growth

January 15, 2016   Editor   No comments
Hero beer SABMiller Nigeria

The African beer market is forecasted to grow faster than any other region in the next five years. The growth would be driven largely by rising population, urbanization and increased GDPs.

This was the assessment of the Canadean, a global market research company. The report states that African consumers largely depend on the products of four multinational companies that dominate the African brewery industry – notably SABMiller, Heineken, Castel Group and Diageo. In addition, interests in premium drinks are expected to rise.

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