Dutch brewer Heineken said it will do more to protect is sales agents in Africa after a Dutch newspaper, NRC published allegations of widespread sexual abuse of sales agents in 10 countries where the company operates.
According to the report, Heineken indirectly employs about 2,000 women as “promotional girls” in Africa out of a 15,000 women global sales force based on internal research done in 2007.
The sales agents job involve going around to bars, cafes and restaurants with promotional crates to persuade owners to stock the company’s brands.