Tag Archives: Acquisition

Heineken gears up to take on AB InBev in South Africa

Dutch brewer Heineken has introduced Sol Mexican Lager beer to the South African market as it readies to confront Anheuser-Bush InBev (AB InBev), the soon to be new owner of SABMiller’s breweries in the country. Heineken said it is part of its plan to increase its market share in a country where SABMiller dominates the market.

Heneken brought Sol to South Africa this month and plans to add more premium brands to its portfolio in the country, says Country Head, Ruud van den Eijnden, on Tuesday. He adds that growth will also be achieved through established brands such as Heineken, Amstel and Windhoek.

Asahi mulls acquiring more of SABMiller’s brands

Asahi Group Holdings, Japan’s largest brewer which bid and eventually bought some of SABMiller’s European brands (Peroni, Grolsch and London’s Meantime) on sale from AB InBev in February may yet be itching to buy more of SABMiller’s remaining brands in eastern Europe.

According to a report in the Sunday Times of London, the Japanese brewer is mulling a $7.3bn bid for SABMiller’s central and eastern European assets, including Pilsner Urquell.

Japan’s Asahi sets eyes on Peroni, Grolsch brands

Ab InBev_SABMiller_brands

A takeover bid of SABMiller’s two European brands appears to be brewing.

Asahi Group Holdings, Japan’s largest brewer, said on Tuesday that it was considering making a bid for Peroni and Grolsch brands, two of SABMiller’s prized European possessions.

The announcement sent Asahi’s shares tumbling by 2.4 per cent in early Tokyo Trading.