Tag Archives: ACE Roots

Nigerian Breweries unveils Ace Desire RTD

Nigerian Breweries Plc, on Thursday unveiled its newest creation – Ace Desire, a Zobo-flavoured alcoholic ready-to-drink (RTD) to the Nigerian market.

The company’s Marketing Director, Franco Maria Maggi, said that “Ace Desire” is a sophisticated blend of spirit, natural Hibiscus or Zobo extract, being the traditional beverage produced from hibiscus leaves.

ACE Roots not struggling, says NB

Nigerian Breweries Plc has come out to debunk insinuations that ACE Roots, the bitters drink that was unveiled earlier this year to compete with rival ‘Orijin’ drink from Guinness Nigeria Plc was struggling to survive in the market due to the success of ‘Orijin’ which has emerged as one of the most dominant alcoholic beverages in Nigeria since 2014.

Edem Vindah, Media and Public Affairs Manager, Nigerian Breweries said to Marketing Edge Magazine, any reports that Ace Root is struggling was false and an attempt by a rival organization to undermine the brand’s rapid surge in the market. “Ace Roots is doing well in the market. If not, our rival will not be working hard to run it down,” he said.

Herbal drinks, the next big thing

The market for herbal drinks or bitters as they are often called is heating up in the Nigerian beverage market.

With sluggish sales in premium and mainstream beer brands for the two large brewery companies, Nigerian Breweries Plc and Guinness Nigeria Plc, one bright spot has been the emergence and growth of the herbal drinks segment.

Nigerian Breweries introduces Ace Roots bitter, to rival ‘Orijin’

Nigerian Breweries has launched a new drink called Ace Roots.

The new drink was unveiled at a trade launch at Havens Event Center, Ikeja, Lagos, in the presence of key distributors, stakeholders and celebrity guests, including Wande Coal, Black Magic, Beat FM OAP, Gbemi Olateru-Olagbegi, Koredo Bello, EFA and DJ Lamboighiny.

The company said in a statement that Ace Roots came as a result of the demands from consumers, retailers and distributors and consultations with critical stakeholders in the herbal mix section of the beverage market and it is a product of painstaking research.

Mr. Walter Drenth, Marketing Director, Nigerian Breweries Plc, said that Ace Roots signified a call to action for everyone, especially consumers to go back to their roots of true African herbs, fruits and spices with low sugar.