Nigerian Bottling Company gives incentives to trade partners

Coca-Cola 60cl

The Nigerian Bottling Company (NBC), the sole bottler of Coca-Cola products in Nigeria recently held a series of giveaways and incentives for its trade partners.

Speaking on the campaign, the company’s Public Affairs and Communication Director, Mr. Ekuma Eze, said that as the year draws to an end, the campaign offers NBC the opportunity to express appreciation to its trade partners, by rewarding them for their efforts and commitment to working with the company to accelerate sales volume growth.

Explaining how the incentives work, which began on Friday, November 9, 2019 through Friday, December 13, 2019, Eze revealed that its over 280 beneficiaries ranged from retailers and hub owners to wholesalers and distributors.

Wholesaler beneficiaries received various gift prizes when they bought specified volumes of 50cl PET Coca-Cola and 60cl PET Fanta and Sprite products. The prizes ranged from pressing irons to electric kettles, radios, blenders and microwaves.

At the end of the campaign, the top three performing wholesalers per region were selected and rewarded with star prizes accordingly; while the best performing wholesaler in each region went home with a 50-inch TV. The first runner-up and second runner-up were also rewarded with Deep Freezers and 3.5KVA Generators respectively.

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