Life Lager Hi-Life Fest draws to a close with a new King, other winners

Leading brewer, Nigerian Breweries Plc, makers of Life Lager beer, among others has concluded the 2019 edition of Hi-Life Fest amid fanfare. The brewer rewarded the winners with N20m in prizes in different categories.

According to the company, the competition which is its corporate social responsibility has been a huge success with various regional performances across the South Eastern states.

The show, in its bid to crown a new Hi-Life King traveled across several south-eastern states, including Awka, Asaba, Onitsha, Enugu, and Port-Harcourt.

The grand finale which took place in Enugu saw Chijioke Charles alias Ceejay emerge the new Hi-Life King. He won in the singing category, while Ofu Obi Dance Troupe won in the dance category.

For emerging the best contestant, Chijioke received a cash prize of N5 million, while the 1st runner up, Frank Onyeka (Morroco Jnr) received N2 million, and the second runner up, Umunnakwe Nwajiaku received N1 million.

Speaking after the prizes were handed out, the Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc, Omotunde Adenusi, expressed happiness about the success of the competition and the bond which the brand has created in the south-east and south-south regions of Nigeria.

“Life Lager is all about progress. Giving these talented acts a platform to showcase their talents has been a thing of joy for us. We believe everyone who has been on this show is a winner and we look forward to seeing how they progress in their careers.

“We also thank our loyal consumers for constantly coming out to support our contestants, we have thoroughly enjoyed sharing these nights with our consumers and they can expect more of these in the coming years,” he said.

Renowned musician, Ms Onyeka Onwenu, who was one of the judges at the event commended the brewing company for its support of high-life genre of music at a time when it struggled to get sponsorship.

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