Hero Lager, from the stable of International Breweries Plc, has launched a unique campaign called Echefula-“Never Forget Your Identity”.
The awareness seeks to connect the brand at a deeper level with the people that have welcomed and accepted it as part of their culture while also reminding consumers to be proud of their heritage, identity, and to celebrate their culture and embrace their traditions.
The Nigerian Bottling Company Limited (NBC), the bottlers of Coca-Cola soft drinks in the country has said that its Youth Empowered programme has trained 16,000 entrepreneurs.
The company’s Public Affairs and Communications Director, Ekuma Eze, made this known while speaking at a three-day training workshop in Calabar. He said that the soft drinks giant is involved in the initiative because the government alone cannot solve the problem of unemployment.
Tolaram Group, a conglomerate with a wide range of consumer goods in its portfolio and best known for its Indomie noodles has entered the Nigerian fruit juice market with the launch of Goodlife Magik fruit drink.
The product was unveiled on Monday in the presence of dignitaries and stakeholders at the Federal Palace Hotel, Victoria Island, Lagos.
