Promasidor Nigeria Limited, makers of Cowbell and Loya milk have signed a partnership agreement with the Ekiti State Government as part of its backward integration initiative aimed at creating local sourcing of raw materials for its dairy products through the state-owned Ikun Dairy Farm.
The agreement was signed by Ekiti State Governor, John Kayode Fayemi and the Managing Director of Promasidor Nigeria Limited, Anders Einarsson, in Abuja on Tuesday.
The project will enable Promasidor utilise the facilities at Ikun Dairy Farm to produce milk and other products of nutritional value which helps to enhance human growth.
Speaking on the agreement, Fayemi said that Ekiti State was delighted to collaborate with a major player in the fast-moving consumer goods sector that is deeply committed to the wellbeing of consumers through its array of quality products.
The Governor assured that the partnership would enhance the backward integration initiative of Promasidor in compliance with the Federal Government’s directives that companies should seek local source of raw materials for their products, thus ensuring local content development.
Fayemi added that Ikun Dairy Farm, which was established in 1980 with hundreds of fattened cows, could serve as a source of milk supply to produce evaporated milk and other nutritional products, as well as create more employment opportunities for the people.
The Managing Director of Promasidor, Anders Einarsson, who was highly elated with the progress made on backward integration, said Ikun Dairy Farm would in no small measure provide opportunities to enhance local milk production, an exciting opportunity for the company.
He said that as the maker of quality products such as Cowbell Milk, Loya Milk, Cowbell Chocolate, Miksi, Top Tea, Onga food seasoning, Sunvita Cereals, and others, local source of milk collection is paramount to ease less dependence on foreign raw materials.
Speaking in the same vein as the Governor, Einarsson, said that the partnership would also lead to further employment and other viable sources of livelihood for people in the state.
He said that the company’s backward integration initiative would give it an advantage over others with the potentials of the farm.
Ikun Dairy Farm, which covers 1,000 hectares of land, is located in Moba Local Government Area. It was established in the early 1980s as an integrated agro-allied farm to boost the economy of the State.
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