Coca-Cola has received approval to market its new trademark energy drink across the globe. The soft drinks giant and Monster Beverage Corp announced on Monday in a joint statement that the arbitration tribunal looking into whether Coca-Cola violated the terms of a 2015 agreement with Monster not to sell its energy drink as it would put the company in direct competition with Monster ruled that Coca-Cola can continue to sell and distribute Coca-Cola Energy, including in markets where it has already been launched and is free to launch the product in new markets globally.
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