Diageo Plc has said it introduced Guinness Gold in the Nigerian premium beer segment because the category was returning to growth.
While commenting on the group’s activities in Africa at the recently concluded Diageo – Capital Markets Day in New York, John O’Keeffe, Diageo’s Africa President, said: “I think our decision to launch Guinness Gold is because, even though Value beer is still growing because of that consumer distress in Nigeria, we’ve actually seen Premium tip back into growth, which is very encouraging for us, because we haven’t seen that in a while in Nigeria”.
