Guinness Nigeria Plc, part of Diageo Plc, a reputable global drinks company, has launched on ongoing campaign on excessive alcohol consumption through its platform, DRINKiQ.

The global consumer campaign, which kicked-off in London and now reaching several consumer markets including Nigeria, aims to highlight the different factors – such as age and gender – that affect how the body processes alcohol.

Diageo’s DRINKiQ enables alcohol consumers discover how responsible drinking can be a part of a balanced lifestyle; in this vein it educates and empowers them to make positive changes for their wellbeing.