Heineken, the world’s premier international beer brand on Monday announced an innovation to boost its brand identity with an alluring all-green crown cork.
The Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, made the disclosure at a news conference in Lagos.
According to him, the innovation still has the great taste of Heineken in every bottle, the same quality and the same price.
“There is no fake Heineken in the market. Heineken is an international premium beer and associated with quality and thus, the need to take it to the next level.