Guinness Nigeria Plc on Monday celebrated its 69th year Anniversary operating in Nigeria. The company which is a subsidiary of British-based Diageo Plc spoke on how it has been contributing to the economic and societal development of the nation for nearly seven decades.
Speaking on the company’s anniversary and its impact on the economic and social development of the country, Mr. Baker Magunda, the company’s Managing Director/CEO, said “From the start of Guinness’ operations in Nigeria, we have not only consistently produced high-quality products, we’ve also modeled our business with the aim of driving local economic growth. As the first country to produce Guinness outside of Ireland, Nigeria is an extremely important market to Diageo.
“We are proud that Guinness Nigeria has the most expansive range of brands to offer as compared to any other player in this category.
He highlighted some of the company’s first to include the first Country to launch and produce Baileys Delight, a variant of the popular Baileys Cream liquor and also the first country to produce Guinness Gold, a premium lager beer product.
But Guinness contributions go beyond meeting the needs of consumers with its myriads of products. Through various initiatives and investments in community development and sustainability, Guinness Nigeria continues to be committed to the social and economic growth of the country. Through its ‘Water of Life’ initiative, the company has provided clean water facilities to over 1.5million Nigerians in Communities across the country.
Guinness Nigeria Plc also supports agriculture through the company’s ‘Grow with Nigeria’ program, a local raw material sourcing scheme, which empowers indigenous farmers. Currently Guinness Nigeria’s local content sourcing stands at 75%, and there are plans in place to increase this significantly in the coming years.
The company also works to consistently create awareness on the dangers of drink-driving, and encourage road safety. In partnership with the Federal Road Safety Corps (FRSC), the ‘Ember Months’ Campaign, which occurs during the ‘‘ember months’’ of the year when drinking and also cross country travel is more prevalent, educates key stakeholders especially commercial drivers on responsible drinking and the choice to never drink and drive.
Further demonstrating its commitment to the health of Nigerians, the business has built three Guinness Eye Hospitals, which have impacted the health of thousands of people.
These are just a few of Guinness Nigeria Plc’s many initiatives which confirm the company’s commitment to not just do business in Nigeria, but to always support the country’s growth and its people.
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