AB InBev UK rebrands with name change

Anheuser-Busch InBev (AB InBev) has announced a name change in the UK to Budweiser Brewing Group UK&I. AB InBev which has a long list of strong internationally recognizable brands including Stella Artois, Budweiser, Corona, Michelob Ultra, Bud Light, Beck’s, among others said that it decided on Budweiser because it is the company’s most globally recognizable brand, according to an emailed statement.

The company said that the move also underlines its commitment to the UK and Ireland, the opening of a new London headquarters and the appointment of a new president. The UK unit appointed a new president, Paula Lindenberg in January from Ambev in Brazil, where she was vice-president of marketing.

Budweiser Brewing Group has outlined five new ambitions, including championing Britain’s beer culture with trade-targeted programmes aimed at barley farmers, pubs and retailers and encouraging “smart drinkers” while discouraging harmful drinking. Low and no-ABV beer made up about 8% of last year’s sales according to its latest financial results. The company said it expects low and no products to make up 20% of its global volumes by 2025. It also pledged to accelerate its sustainability targets, and “continuing to invest in premium drinks and powerful brands.”

“We are a fast-paced, ambitious group that dreams big, and we have exciting plans ahead for the UK and Ireland. Through the power and recognition of the Budweiser brand, we want to open ourselves up to working with more partners to achieve our ambitions,” said Lindenberg.

“We are looking forward to making a big impact in the year ahead, working towards brewing our beers with 100% renewable electricity and accelerating our progress towards 20% of our global products being no or low alcohol.”

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