La Casera fetes with stakeholders

The La Casera Company has expressed its gratitude to its customers across the country for their consistency and loyalty to the brand.

This was communicated by the company to its stakeholders at an engagement forum it organised for them in Lagos recently.

Speaking at the event, the Managing Director of The La Casera Company, Mr Chinedum Okereke, stated that the forum was necessary to celebrate and connect more with brand loyalists through their feedbacks.

Customers who were present at the well-attended event stated their preference for the Apple variant of La Casera, which they said had more to offer at N100 than competing brands.

Speaking further, Okereke said that The La Casera Apple brand was the only soft drink in Nigeria that contains five per cent of real apple juice, in addition to the alluring refreshments offering, thus, has become the apple drink of choice in most homes and at events across the country.

“The brand has maintained a strong position in the apple segment of the soft drink market in the past 17 years. It has brought several innovations into the Nigerian soft drink market. For instance, when other players in the industry were still using recycled glass bottles (RGB) La Casera Apple pioneered the use of polyethylene terephthalate (PET) bottles in the market. It took other players a whopping three years to follow suit. Today, the brand offers the best apple content in the soft drinks market.

“La Casera apple drink is produced under very hygienic conditions and the production process is fully automated, making it free from human contact,” Okereke said.

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