Heineken NV announced on Wednesday the opening of its $100 million brewery in Maputo, Mozambique.
According to the company, the brewery will have a production capacity of 0.8 million hectoliters and will brew Txilar, a new beer specially made for the Mozambican market. It will also offer other trade marked Heineken international brands including Heineken®, Amstel, Sagres and Strongbow.
Mozambique has a GDP growth rate of 3.5% at the end of 2018 with beer consumption level of10.5-litres per capita.
Commenting on the new brewery, Jean-François van Boxmeer, chairman of the Executive Board and CEO, Heineken, said: “The population is young and vibrant, the middle-class is growing and living increasingly in cities, the economic perspectives are encouraging and the beer market has a great potential to grow.
“The construction of Heineken’s first brewery is a major step for the company’s presence in the country.”
The brewery will employ 200 locals, as well as support indirect jobs through its value chain.
Heineken said it is using local maize grown in Catandica district in the central province of Manica in its new locally produced beer Txilar.
Heineken started its business in Mozambique in late 2016 through a sales and marketing office, importing international brands including Heineken®, Amstel, Sagres and Strongbow to offer more choice to Mozambican consumers. It broke ground for the new brewery in December 2017. Today, just over two years later, the company is very proud to reach this milestone of the opening of its new brewery in Mozambique.
The Beer war in Africa is expanding new frontiers everyday with Heineken posed to challenge the hegemony of the southern Africa region which was dominated by SAM-Miller which is now consummated by Ab-inbev…
The Beer war in Africa is expanding new frontiers everyday with Heineken posed to challenge the hegemony of the southern Africa region which was dominated by SAM-Miller which is now consummated by Ab-inbev…