Daily Archives: March 6, 2019

Coca-Cola revitalizes football with premier league partnership

Coca-Cola, at the weekend formally unveiled a new and exciting partnership with the English Premier League, the world’s number one football league.

Under the three-and-half-year deal, Coca-Cola joins the likes of EA Sports, Barclays, Cadbury, Carling, Nike and TagHeuer as the seventh official partner of the EPL.

With this partnership, Coca-Cola expands its already extensive sponsorship of football, having been title sponsor of the English Football League from 2004 to 2009 and supported the beautiful game through diverse global, regional and local activities over the years.

Distell sustains half-year revenue growth with 9% lift

Distell Group, a leading South African-based cider, spirits and wine producer with foot prints in several African countries including Nigeria and across the globe reported half-year revenue growth of 9.1% through the end of December. Revenue rose to R14.4bn rand (US$1bn) on -0.5% volumes.

In South Africa, revenue was up 7.4% on a negative 2.2% volume. The growth was led by a 10.6% sales boost in the spirit segment, particularly Gin and Vodka, with whisky recovering. Cider and RTD (ready-to-drink) performed strongly with revenue growing 7.6%, led by Savanna, Extreme and Bernini.