Ghana’s Alomo Bitters shipped 580,000 Cartons in Nigeria in 2018

Kasapreko products

Alomo Bitters, an alcoholic bitters drink from the stable of Kasapreko Limited, a Ghanaian manufacturer of alcoholic and non-alcoholic beverages said it sold 580,000 cartons of the product in Nigeria in 2018, translating to 13.9 million bottles.

According to the Nigerian Sales Representative for Kasapreko Limited, Mr John Adesoye, the product which sells for between N150, N250 and N850 and comes in 100ml, 200ml and 750ml bottles, are called Kasapreko Alomo, Kalahari K20 and Alomo Sachet.

The News Agency of Nigeria (NAN) reports that Alomo bitters first entered the Nigerian market in 2014.

The drink, which is mostly taken by men to enhance their sexual performance and virility, is also acclaimed to have plants and herbs that are good for blood circulation, with anti-malaria and anti-fever properties.

Adesoye said that Alomo Bitters’ popularity and high demand led to counterfeiting of the product which halted the company’s proposal of establishing a $50 million plant in Nigeria.

To conquer adulteration of the product, the sales representative disclosed that the company had to rebrand the product by displaying a hologram seal on the bottle.

He said that though the adulteration of the product delayed the establishment of a plant in Nigeria, it, however, did not stop its lovers from consuming it.

“To stop the fake product from circulating in the market and harming consumers, our company came up with rebranding.

“The rebranding of the product is to stop the fake from circulating the Nigeria market and as well differentiating the original from the fake.’’

However, some medical experts caution that bitters generally should be consumed moderately as some of the health claims are untrue.

The experts warned that bitters could end up damaging one’s health.

Dr David Ajoh said that the National Agency for Food and Drug Administration and Control (NAFDAC) would not approve bitters that had not been tested.

He warned people against taking bitters not certified by NAFDAC.

Also, Mrs Bukola Smith, a Nutritionist, said people should be careful with drinking bitters as majority were not hygienically packaged and not certified.

“Most bitter brands are not safe. Some have high alcohol content and can be dangerous to one’s health,” Smith said.

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