Daily Archives: January 29, 2019

Star Lager names music crooner Burna Boy as its newest Brand Ambassador

January 29, 2019   Editor   No comments

Afrobeat sensation, Burna Boy, has been announced as the new brand ambassador for Star Lager Beer. The announcement was made at the Circa, Lekki, Lagos on Sunday, 27th of January, 2018, where Burna Boy and the Star Lager brand team celebrated with a select few media, consumers and friends of the brand.

Read More

Gulder seeks new narrative with “Own Your Journey” tagline

January 29, 2019   Editor   1 Comment

Gulder, a Premium beer brand from the portfolio of Nigerian Breweries Plc has announced a new brand positioning going into 2019.

Revered for being the Ultimate beer, and known for its sleek golden brown bottle with the iconic helmet, Gulder will now be extending its market penetration by redefining the brand to Nigerians, urging them to own their journey.

The “Own Your Journey” phrase has just been introduced as the beer brand’s tagline, as Gulder seeks to alter its messaging to reflect its current brand position and craft a better narrative that can connect with its target audience.

Read More

  • Archives