‘Lagos One Fiesta‘, the annual holiday season celebration organised by the Lagos State Government, in partnership with Star Lager beer, a brand from the stables of Nigerian Breweries Plc, kicked-off on Monday at the five designated locations across the state.
The eight day, non-stop celebration and star-studded fiesta was set to usher in the new year as consumers get to witness an amazing concert.
As sponsors of the ‘One Lagos Fiesta,’ Star Lager will be celebrating the iconic Lagos heritage, just as the brand did in 2017 with the massive 70 feet tall Aro Meta Statue built out of over 3,000 star crates, with a LED screen base.
The event will feature support from Star Lager in five locations – Agege stadium, Bar Beach, Epe, Ikorodu, Badagry and Victoria Island, culminating in a grand finale at Eko Atlantic City.
The premium beer brand will provide refreshments for consumers as they partake in exciting games and experiences at the Star Corner.
Speaking about Star’s support of the event, the Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, said: “Star Lager is committed to providing the best entertainment offering to consumers as we continue our support of One Lagos Fiesta.
He said the company takes pride in this partnership and that its goal was to continually upgrade experiences for its consumers as it promises bigger and better experiences in the future.
Star Lager in previous years, has been present and supportive of the annual year end felicitations, with Oriakhi expressing the brand’s commitment to extending the excitement.
Leave a Reply