Football Great Rio Ferdinand visits Nigeria as part of a weekend packed events promotion by Guinness Nigeria

Former Premier Leaguer and a player with a huge fan base in Nigeria, Rio Ferdinand visited the country over the weekend at the invite of Guinness Nigeria Plc. The trip was part of the brewing company’s line up of events for the football star to help boost its Guinness Made of More campaign that is ongoing around the country. Part of the line-up included being part of a coaching clinic with local football teams, meeting fans and competition winners at the Guinness Africa Stadium viewing Centre event; and attending the Guinness Flavour Rooms for a full immersion of the Guinness brand.

As part of his visit to Nigeria with Guinness, Rio attended a session at the Guinness Flavour Rooms which took place at the Maradiva Events Centre until 1st December.

The Guinness Flavour Rooms are a multi-sensory area, where people are able to explore the many dimensions of flavours in Guinness and understand why it is different from the rest – why it is a beer Made of More.

Rio was welcomed at the Flavour Rooms by Guinness’ four new Brand Ambassadors, who secured their role during the recent More Than a Job campaign. They took him around each room to experience the different characters of Guinness – from the chilled out Refreshing room to showcase the refreshing flavour of Guinness, to the Bold, impactful room, which is just like the bold, brave character of the beer. Following his visit, Ferdinand was treated to an exclusive performance by Olamide where he was joined by other local celebrities Basketmouth and Mai Atafo.

Before he left, he met with and presented cheques for 1m Naira to three winners from the consumer promotion that is currently running across the country.

The Guinness Flavour Rooms took place between 29th November and 1st December at the Maradiva Events Centre, Twin Waters Plaza, Okunde Blue Water Zone, off Remi Oluwode Road, Water Corporation Road, Lagos.

To keep up to date with all the latest news about Rio’s visit to Lagos and The Guinness Flavour Rooms, make sure you:

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Twitter: @GuinnessNGR
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