Trophy Lager beer, a brand from the portfolio of International Breweries Plc has ended a three-day beer festival it organized with a celebration of the Alaafin of Oyo, Oba Lamidi Olayiwola Adeyemi III’s 80th birthday, marked with pomp, music, fun and mouth-watering prizes.

The event which provided an atmosphere of cultural excitement for consumers also saw the brand reward winners in its ongoing National Consumer Promo tagged ‘Honourable Millionaires’ promo. The promo was meant to mark Trophy Lager’s 40 years of facilitating goodwill and celebration for Nigerians.

Speaking on the event, Consumer Connections Manager, Int’l Breweries Plc, Jumoke Okikiolu, noted that the celebrations are two-fold. “On one hand, our decision to celebrate with Kabiyesi is very much aligned with our brand values as he is a personage who stands tall in the promotion of Yoruba socio-cultural values of honour, integrity and quality service. Also, this fiesta has afforded us the opportunity to celebrate and reward our highly esteemed honourable men and women, who have stood with the Trophy brand for 40 years,” Okikiolu said.

Also commenting on the activities, Funso Elubeku, Marketing Manager, Trophy Lager, IB Plc, said: “At the heart of our promotion is the need to provide a memorable experience for our fans. We are empowering 40 Honourables to win N1 million for the duration of the promotion with other consolation prizes such as free instant airtime worth N80 million and N40,000 cash prize weekly for 40 consumers as well.”

International Breweries Plc is a subsidiary of Anheuser-Busch InBev.