Life Continental Lager Beer, a brand from the stable of Nigerian Breweries Plc, has concluded plans to launch the fourth edition of its “Life Progress Booster” promo, an initiative by the brand to promote small and medium scale enterprises (SMEs) in the South Eastern states of Abia, Anambra, Enugu, Ebonyi, Imo, Delta and Rivers, where the brand is the market leader.

According to the brand handlers, the scheme is meant to boost the entrepreneurial spirit of Igbo men and women across the South East states of Nigeria as the brand launched the 2018 edition of its famous Life Beer Progress Booster in Enugu.