Nigerian Breweries appoints Nigerian as new Marketing Director

Nigerian Breweries Plc (“NB Plc”), has announced the appointment of Mr Emmanuel Oriakhi, a Nigerian as its new Marketing Director. He succeeds Mr Franco Maria Maggi whose secondment at the brewing company ended at the end of August. Maggi will take up a new assignment at the Heineken headquarters in Amsterdam.

According to a statement by (“NB”), Mr Oriakhi joined the company in 2003 as a Commercial Management Trainee and held increasingly senior roles within the Commercial Function of the company.

In 2014, he went on secondment to Heineken International as the Regional Marketing Manager, Heineken (Africa, Middle East and Eastern Europe). He was until this recent appointment the Business Development Manager, Heineken Global Commerce (Africa, Middle East and Eastern Europe).

Other available information show that he started his professional career as a Banking officer with GTBank in 2002 but he only stayed for eight months.

He began his Nigerian Breweries career as Senior Brand Manager for Heineken and Gulder and in the last 11 years, he has worked in every strategic marketing unit at NB Plc and other companies within the Heineken global family, helping to drive brand equity and sales.

Three years after he joined Nigerian Breweries as Brand Manager, he was promoted to Marketing Manager in charge of Marketing Strategy and Planning. He was later deployed to head the Consumer and Market Intelligence, Media & Digital unit.

In that position he led the company’s initiatives in Consumer, Shopper and Market Intelligence and marketing research analysis. Because of his exceptional performance on the job, Oriakhi was moved to the global Head Quarters of Heineken in Amsterdam where he resumed in 2014 as Heineken Regional Marketing Manager – Global Marketing, Region Africa & Middle East.

While there, he worked across key markets like Algeria, Morocco, Nigeria, Ghana, Sierra Leone, Lebanon, Ivory Coast and Gulf operations (Dubai, Bahrain and Qatar). Oriakhi also has a rich portfolio pedigree of academic qualifications. He is a 1999 graduate of University of Benin. But his quest for knowledge and personal development has seen him undertake an Executive Program in Marketing and Strategy at the prestigious Harvard Business School.

In 2015 he again did a Heineken Senior Management Program. He also has a Master’s Degree in Global Management from University of Salford.

Updated: 15 Sept, 2018  10:11 AM

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