The Nigerian Bottling Company Limited (NBC), bottlers of the famed Coca-Cola brand in Nigeria has rewarded 16 lucky winners of its ongoing empowerment scheme, ‘My million don land’.

The 16 winners were selected from the company’s local and retail hub partners following a series of open market activations and mystery shopping initiated in major markets across Lagos.

Speaking on the campaign, the Legal, Public Affairs and Communication Director, NBC, Mrs Sade Morgan described the new campaign as part of the firm’s commitment towards the empowerment of its trade partners.

The initiative will also give the winners a chance to select a school within their communities that would be provided with five computers as part of contribution towards educational development goals.

Mrs Morgan further said that the campaign would provide business support to those trade partners who performed exceptionally well by jointly contributing to sustainable development goal one and four which addresses poverty and education in their respective communities.

“Nigerian Bottling Company Limited (NBC), values and appreciates all its trade partners particularly because their efforts enable us fulfill our corporate promise of enriching the lives of Nigerians.

“At NBC, we believe we must consistently provide necessary support to all component parts of our external business, especially our trade partners, helping them grow”, She said.

Speaking on how the campaign would be rolled-out, the Acting Commercial Manager (Ikeja Commercial Territory), NBC, Diana Otisi, revealed that mystery shoppers were assigned to visit open markets across Lagos State to select the lucky winners from small scale retailers who met the criteria.

“To stand the chance of being selected in any of the locations, mystery shoppers are expected to go out in search of retailers with three particular SKUs- Coke Zero, Limca, and Fanta Apple in its stock.

“Once the retailer is identified, he takes the mystery shopper to the hub owner or distributor supplying the three variants or SKUs” she stated.

One of the winners, Chinedu Nwoye expressed his appreciation to the NBC for the initiative, explaining that the empowerment would help transform his business for the better.

“This is really a business upgrade for me. Now, I can expand my business as I have always dreamed,” he said.