Nigerian Breweries Plc, makers of Star Lager Beer, have announced the launch of the Star Lager Millionaires Promo, a national consumer exercise designed to reward football fans and lovers of Nigeria’s premium beer brand.
The mega promo, expected to be the company’s biggest ever, is billed to give out over N400 million naira in cash between June 15 and August 15, 2018.
The Managing Director of Grand Oak Limited, a marketing wines and spirits firm, Aare Fatai Odesile, has said that the spirits industry is being harmed by adulteration.
In a recent interview with the Marketing Edge Magazine, Odesile said that individuals are able to adulterate spirit brands due to the low barrier entry in the distillery sector.
Explaining further, he said that because recycled bottle business has become a booming business today, it makes it easy for some people “to sit at the corner of their houses, manually apply cork, used label and package fake gin and masquerade it as the original.”
