Phyno has signed to become the new brand ambassador for Life Continental Lager beer.

The music crooner joins Flavour N’abania as brand ambassadors for the beer produced by Nigerian Breweries Plc.

The deal which was signed on 31st May 2018 at the brewer’s corporate headquarters in Lagos will see the new brand ambassador featuring in Life Continental Beer advertising and marketing campaigns and will also make special appearances at events.

Speaking at the signing ceremony, Mr Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc, said “Working with a great act like Flavour and this new collaboration with Phyno, one of Nigeria’s most successful artistes and a proud son of the Igbo community, is further proof of Life Continental Lager beer’s mission of effectively promoting Igbo highlife music, beliefs, traditions and progressive cultural values”.

Phyno recently announced the deal via a post on Instagram. The post contained pictures that captured moments from the deal-signing exercise.

In a caption from the signing ceremony, he said “I am very happy and excited to be a @lifelager_ng ambassador ?.. Live LIFE. More LIFE ?#phynoislife?”

At the ceremony to unveil him as the new brand ambassador for the beer, the music crooner said “I am very happy to be part of this great development as Life Continental beer has always been a brand that shows great support for the Igbo culture and values and it is something that I respect this beer brand for. They are the reason I am here today and I am proud to now be their ambassador”.

Life Continental Lager set the trend for regional brewing in Nigeria and has done phenomenally well in the South East beer market.