Monthly Archives: June 2018

Mamba Energy drink officially launched in Nigeria amid fanfare

June 29, 2018   Editor   No comments

Mamba Energy drink, one of Nigeria’s fastest growing energy drink brands has officially been launched into the Nigerian market. The unveiling comes about two years after the premium energy drink brand first entered the market.

The official unveiling of Mamba Energy drink, which took place on Tuesday June 20, 2018, was done amidst pomp and fanfare, as it signaled the commencement of a series of marketing and promotional activities to aggressively position the brand as a leading energy drink in Nigeria in the next one year.

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Chivita and Sugar Control Foundation partner to promote health and wellness

June 29, 2018   Editor   No comments

Chivita, a brand of CHI Limited, has partnered with the Sugar and Cholesterol Control Foundation (SACCOF) to support a campaign on health and wellness as well as increase public awareness on the nutritional benefits of 100% fruit juice.

At the signing of the Memorandum of Understanding in Lagos, President of SACCOF, Ademola Adesoye said the collaboration would boost research into sugar consumption and control. He said the partnership validated the commitment of Chivita to its ‘no-added sugar’ campaign.

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FG to review tariff increase on locally produced alcohol – Labour Minister

June 29, 2018   Editor   No comments

The Federal Government will review the recent excise duty increase on locally produced alcohol, according to Senator Chris Ngige, Minister of Labour.

In a statement signed by the ministry’s Director of Press, Samuel Olowokere on Friday in Abuja, while receiving members of the National Union of Food, Beverage and Tobacco Joint Employers and Workers Association on a Save Our Soul (SOS) mission, the minister said the Federal Government will review the newly introduced 500% excise duty on locally produced alcohol beverages.

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IB Plc teams up with Lagos State Government to bring live viewing centres of FIFA World Cup to residents

June 29, 2018   Editor   No comments

International Breweries Plc, the Nigerian subsidiary of Belgian brewer AB InBev said it has partnered with the Lagos State Government to bring the remaining live matches of the ongoing 2018 FIFA World Cup to Lagosians.

The firm is sponsoring all the viewing centres set up by Governor Akinwunmi Ambode through the Lagos State Sports Commission.

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Star Lager flags-off biggest consumer promo with over N400m cash giveaway

June 27, 2018   Editor   2 Comments

Nigerian Breweries Plc, makers of Star Lager Beer, have announced the launch of the Star Lager Millionaires Promo, a national consumer exercise designed to reward football fans and lovers of Nigeria’s premium beer brand.

The mega promo, expected to be the company’s biggest ever, is billed to give out over N400 million naira in cash between June 15 and August 15, 2018.

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“Adulteration is killing distilleries business,” says MD, Grand Oak Limited

June 27, 2018   Editor   1 Comment

The Managing Director of Grand Oak Limited, a marketing wines and spirits firm, Aare Fatai Odesile, has said that the spirits industry is being harmed by adulteration.

In a recent interview with the Marketing Edge Magazine, Odesile said that individuals are able to adulterate spirit brands due to the low barrier entry in the distillery sector.

Explaining further, he said that because recycled bottle business has become a booming business today, it makes it easy for some people “to sit at the corner of their houses, manually apply cork, used label and package fake gin and masquerade it as the original.”

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Chellarams sales decline worsen in full year as competition, rising cost takes its toll

June 26, 2018   Editor   No comments

Chellarams Plc, on Monday reported its financial results for the full year ending 31 March 2018. The diversified conglomerate with interests in the importation and manufacture of dairy products, industrial chemicals and turnkey equipment for the foam and mattress industry said that total group sales declined by 30% to ₦8.7bn from ₦12.4bn in 2017.

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FG says proposed cattle ranches not for Fulani herdsmen alone as Benue, Ebonyi deny assent to plan

June 26, 2018   Editor   No comments

The Federal Government on Sunday said that the proposed cattle ranches it had agreed to set up with 10 states across the country is not solely for Fulani herdsmen.

According to the government, the scheme which will cost N70bn in the first phase (1 to 3 years) will be for any person who is interested in grazing his cattle in any of the facilities in the 10 states where the pilot scheme will start.

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Guinness Nigeria unveils new PET bottles for its APNADs as it commissions new N6.5bn PET plant

June 25, 2018   Editor   No comments

Guinness Nigeria Plc has announced the launch of its Adult Premium Non-Alcoholic Drinks (APNADs) in new PET bottles.

The announcement was made in Lagos recently by the company’s Managing Director, Mr. Peter Ndegwa, at the commissioning of the company’s N6.5bn PET bottles plant.

Mr. Ndegwa stated that one of the strategies adopted by the company is to work with local artists in the community to recycle used PET bottles into fascinating art works thereby eliminating plastic wastes.

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Heineken introduces limited edition world labels in Nigeria

June 24, 2018   Editor   No comments

Heineken brand, the world’s most international premium lager beer has launched a limited edition world label in the Nigerian market. The initiative which is billed to run from June 2018 to 31st August 2018 is meant to celebrate the brand’s presence in 192 countries.

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