Lipton Yellow Label Tea, a product from the stable of Unilever Plc, has launched #LiptonReasonsToSmile to empower widows in the country.
The company said the initiative was aimed at supporting over 1,000 Nigerian widows with care packs and giving them seed funds to start their businesses.
The Brand Manager, Lipton, Damilola Dania, said the campaign expected to be executed in states across Nigeria, will also give other customers the opportunity to get involved by buying at least a pack of Lipton between May 1 and June 16.