Budweiser unveils ‘Light Up the FIFA World Cup’ campaign

Budweiser, a brand from the stables of International Breweries Plc, a subsidiary of Anheuser-Busch InBev, the Official Beer of the 2018 FIFA World Cup, on Tuesday launched its new global campaign “Light Up the FIFA World Cup.”

The major highlights of the campaign feature drones delivering bottles of cold Budweiser to fans across the world in what the company refers to as “the largest beer delivery to date”.

It plans to create a selection of integrated experiential, digital and social programs happening worldwide during the World Cup in Russia.

The TVC features the journey of thousands of drones as they carry Budweiser bottles and kegs from the company’s St Louis brewery and a stopover in Lagos with the ultimate goal of delivering a stadium full of fans in Moscow.

The commercial highlights the most ambitious beer delivery ever through a variety of creative executions that show how Budweiser is upping the energy levels of fan’s football celebrations worldwide as the official Beer of the 2018 FIFA World Cup.

Budweiser launched in Nigeria in April and is set to play a big role in the way Nigerians enjoy the World Cup this year.

The World Cup starts on June 14 and will run till July 15. Nigeria has been drawn in Group D alongside Croatia, Iceland and Argentina.

Many Super Eagles fans will be cradling their chilled Budweiser bottles when they kick off their campaign against Croatia in Kaliningrad on June 16.

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