AB InBev commits to affordable beer brands for Nigerian consumers

Hero lager

Beer giant AB InBev has said it will serve Nigerians with various beer brands at affordable prices.

The Marketing Manager of AB InBev, Mr. Arne Bruse disclosed this at a conference held at the Radisson Blu Hotel in Lagos. He said that consumers of beer will be able to buy some of the company’s beer brands at about ₦100 to ₦150.

Bruce noted that the company had employed several strategies to better serve its numerous consumers in the country.

“We have great plans for our consumers in Nigeria. We want to grow, we are busy building our brewery, we are busy expanding our capacity and we are investing in infrastructures, we are hiring people. Nigeria is the biggest market for us on the continent, so it is definitely a focus area for the company,” Bruce said.

He noted that the company had strategically launched several beer brands to suit certain geography and culture within the country.

“If you look at the Western part of Nigeria, we have Trophy specifically produced for our consumers in that region. Unlike the West, we introduced Hero beer in the Eastern part of the country,” the Marketing Director said.

AB InBev is the world’s largest beer company by volume and sales, with over 400 beer brands to boot as of January 2017.

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