Dutch brewer Heineken N.V. announced on Wednesday the opening of a new brewery in Mexico. Located in Meoqui, Chihuahua State, it will be the company’s seventh brewery in the country.
At a cost of $500 million, the plant is said to be the biggest greenfield brewery in Heineken’s history, with a production capacity of 6 million hectoliters per year and will produce leading brands such as Tecate, Dos Equis and the Heineken brand for the Mexican market and for export.
Johnnie Walker, the famous Scotch whisky known by its top-hatted striding-man logo will be launching a female iteration of the iconic logo in the U.S. in March, named “Jane Walker.”
According to the brand’s owner, London-based Diageo, the idea is to appeal to more women and acknowledge a broader effort towards gender equality.
“Scotch as a category is seen as particularly intimidating by women,” said Stephanie Jacoby, vice president of Johnnie Walker.
