Pepsi, a major brand under the care of the 7Up Bottling Company Nigeria, has said it is going to leverage technology to drive its aggressive marketing this year, with the hope of increasing its share of the Nigerian market.

The brand said its unique marketing in 2017 gave it an edge over its competitors, citing the ‘NoShakinCarryGo’ campaign, which was launched at the Lekki Tollgate on 11 August, 2017.

A few weeks before then, the brand had announced that Pepsi 50cl PET bottle price was been reduced to N100 with the #NoShakinCarryGo campaign (in Lagos and Ibadan).