Soft drinks giant Coca-Cola announced on Friday an ambitious goal to recycle every bottle or can it produces by 2030.

The firm which operates in over 200 countries and markets more than 500 brands of soft drinks, juices, water and tea admitted its part in littering the environment and a responsibility to tackle the problem.

In a statement released by the company’s chief executive officer, James Quincey, he said “The world has a packaging problem and, like all companies, we have a responsibility to help solve it,” he said.