Chi launches ‘Chapman Happy Hour by Chivita’ to spice up the party scene

Chi Limited has unveiled a new variant of its ‘Happy Hour by Chivita’ into the juice market. The new creation called ‘Chapman Happy Hour by Chivita’ joins other popular variants from the brands stable such as Splashing Apple Peach Pear, Groovy Kiwi Mint Lime, Peach Pop, Totally Tropical and Guava Cheer to offer consumers more choices for refreshment.

According to the firm, the new Chapman Happy Hour by Chivita contains a blend of fruits and is poised to gain huge acceptance by Nigerians because it infuses our culture and style in a refreshing mix.

Chapman is a locally made Nigerian fruit drink that mixes blended fruit juices with Angostura bitters, and a few beverage companies have found ways to commercialize it.

Speaking on the unveiling of the new variant, Marketing Director of Chi Limited, Mr. Probal Bhattacharya said that Chapman Happy Hour by Chivita was an indigenous drink ideal for its offer of an unrivalled burst of refreshment.

“Chapman is all about refreshing taste and flavours deeply ingrained in the Nigerian mindscape. For us, this is more than just a regular refreshment offering – it’s a tribute to what makes us happy and refreshed in our own Nigerian way – hence Chapman Happy Hour by Chivita is truly ‘Refreshment Naija Style’.” he stated.

The firm said that the drinks will be available in 150ml juice boxes.

Chi Limited is 60% owned by Tropical General Investments Group (TGI Group), and 40% by The Coca-Cola Company.

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