Nigerian Breweries Plc said it will continue to support the annual ‘Don’t Drink and Drive’ campaign as part of its contribution to ensuring safe driving on the nation’s roads and keeping road users alive to contribute to the development of the country.

The company’s Managing Director, Mr. Johan Doyer, who was represented by the firm’s Corporate Affairs Adviser, Mr. Kufre Ekanem, made this known in Lagos on Wednesday at a mega rally organized by the company for the DDD campaign at the Ojota New Garage.

The rally is the second of three rallies scheduled for the year and is part of activities planned to commemorate the 10th anniversary of the DDD campaign organized by Nigerian Breweries in collaboration with the Federal Road Safety Corp.

Speaking on the occasion, Mr. Ekanem said, “We commenced this year’s campaign with a mega rally in the Federal Capital Territory, Abuja. Like previous years, this year’s campaign will focus on the improvement of road safety awareness for all commercial drivers and draw attention to alcohol-related accidents.”

He noted that over 16,000 drivers and other road users in 40 cities and towns across the country have directly been involved with the campaign since its inception 10 years ago.

The Corps Marshall, FRSC, Dr. Boboye Oyeyemi, who was represented by the Corps Education Officer, Bisi Kazeem, said this year’s ‘Don’t Drink and Drive’ coincided with the FRSC’s activities for the ember month’s special patrol.

“The FRSC is working assiduously to ensure that there is a significant shift in the attitude of motorists this year, especially during the Yuletide where people have come to believe that drinking on a daily basis as a way of celebrating is permissible. This campaign is a timely reminder that ‘drinking and driving’ does not only pose a threat to the life of the drunk driver, but also to the lives and property of all road users,” he said.

The acting Lagos State Commissioner for Transportation, Anofiu Olanrenwaju Elegushi, who was represented by Akinola Johnson, kicked-off the ‘Don’t’ Drink and Drive’ campaign and expressed the hope that it would minimize the rate of accidents on the nation’s roads.

Also present at the rally were members of the National Union of Road Transport Workers, Road Transport Employers Association of Nigeria, tanker drivers, luxury bus drivers, tricycle and motorcycle riders, representatives of non-governmental organisations in the transport sector, military and para-military organisations.

The third and final rally of the 2017 DDD campaign will move next to Enugu.