Coca-Cola to spend $90m in Kenya to broaden product offerings

The Coca-Cola Company (TCCC) plans to invest up to $90-million in Kenya over the three years through 2018 to increase its product offerings in the region’s biggest economy, the soft drinks maker said on Tuesday.

Coca-Cola, which is the leader in the Kenyan soda market with brands like Coke and Fanta, has committed to invest $17-billion in Africa as a whole since 2014, double what was invested in the continent a decade before, the company said.

The group, which faces growing competition in Kenya from other soft drinks producers like SABMiller and PepsiCo, said on Tuesday it will produce a wider range of soft drinks in the country from 2018 but did not give details.

“It brings the total investment by The Coca-Cola Company in Kenya, between 2016 and 2018, to $90-million,” Coca-Cola said in a statement.

One Response to Coca-Cola to spend $90m in Kenya to broaden product offerings

  1. Domma John says:

    That is good i love coca cola.but the company should set up an office where cassava farmers like me can benefit and if i be made to spare head the office of cassava farmer to sell their cassava i will be happy

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