South African Breweries (SAB), a subsidiary of Anheuser-Busch InBev in South Africa, on Monday unveiled an ambitious programme to create 10,000 jobs in South Africa by 2021.

AB InBev which last year acquired SABMiller, a brewer with deep roots in South Africa said the jobs to be created would come from the company’s various entrepreneurship schemes such as SAB Kickstart, SAB Foundation, SAB Thrive and SAB Accelerator, as well as its agriculture programmes to grow emerging farmers.

“We are committed to making a substantial contribution towards South Africa’s national agenda of growing the economy through creating jobs and reducing unemployment, particularly amongst our youth. As a business that started [with] an entrepreneur itself, we strongly believe that entrepreneurship is the most appropriate response to this issue and will help to galvanise the economy,” said Ricardo Tadeu, Zone President for AB InBev Africa and SAB.

“We recognise that job creation is top of mind amongst South Africans. As one of the country’s leading corporates with a deep sense of pride, and a belief in the future of our country, we have not only a responsibility to help, but a duty to improve the lives of people in communities. We will do this through a range of initiatives, including providing real, authentic and sustainable jobs that we can measure going forward,” Tadeu said.