Goldberg Lager to increase sponsorship of cultural festivals in Southwest

Goldberg Lager beer, a value beer brand from the stables of Nigerian Breweries Plc, has announced plans to sponsor various cultural festivals across Southwestern Nigeria as a way to promote the culture and traditions of the people.

The festivals, which include Osun Osogbo, Udiroko, Oranyan, Ojude Oba, Olojo and Oyemekun, are scheduled to hold between the months of August and November.

Speaking on the plans for the sponsorship, Emmanuel Agu, the Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian Breweries Plc, said with the sponsorships, the brand is reiterating its commitment to supporting the promotion of Yoruba culture and traditions, in line with its three-point agenda of culture, respect and enjoyment.

These age-old festivals are among the elements that bind the Yoruba together, and they represent the norms and values which are highly cherished in Yorubaland.

Festival sponsorship has become a growing phenomenon among Nigerian brands, especially those seeking to connect with grassroots consumers around the country. The cultural events, some of which have become popular beyond Nigeria, provides an emotional touch-point for sponsoring brands to gain top of the mind awareness and eventually expand market share.

A number of the festivals like Osun Osogbo have made it into the United Nations festival calendar and has become a major attraction for tourists from United States, Brazil, South Africa, Europe and other parts of the world. This inevitably offers brands opportunity to touch base with customers.

Agu noted that Goldberg has been a lead sponsor of cultural festivals in the Southwest, which was the brand’s way of displaying respect for the people.

Across the different cities of the Southwest where these festivals hold, Goldberg’s sponsorship positively impacts economic activities, apart from the colour, grandeur and enjoyment it adds to the festivals.

2 Responses to Goldberg Lager to increase sponsorship of cultural festivals in Southwest

  1. my name is busari taofeek ayomide am an hiphop artist am from ibadan i will be very so glad if you can help me and i we very soo happy if you can make me be among those who is going to perform on goldberg festival of this year 08076219094 facebook and instergram(itz king tizzy)

  2. Oluwaseyi Samson adeyiga says:


    Dear Sir,
    Ode-Remo is in Remo North Local Government Area. As of today it co-habits four other town-lets – Iraye, Eposo, Are and Ogunmogbo. It is situated in the north of the division. The old Ibadan road, the Federal road passed through the outskirt of the town to the left. Ode-Remo is placed at a strategical position as it has the Lagos-Ibadan Express road on the left side at the outskirt of the town. It has a close boundary with Iperu, Ogere, Ipara, and Isara.
    Lafose Day celebration which commenced in 1986 is a non-religious festival comprising educational, social and cultural activities designed to fast track the socio-economic development of Ode-Remo community in particular and Remo land in general. The celebration of the festivals is intended to promote social, economic, education, cultural growth of Ode Remo, Ogun State.
    The Peaceful festival attracts exceptional large crowd annually from far and near including National and International tourists apart from the large turn-out of indigenes of the community at home and in Diaspora.
    The duration of the annual festival covers the last Saturday in the month of July unto the first Sunday (weekend) of the month of August every year. The key events of the festival include; Health/Baby Show, Children Party, Symposium/Talent Hunt, Football Competition, Jumat Service, Indoor Games, Egungun/Traditional/Cultural activities, Candle Light Procession, Youth Night/Miss Lafose Beauty Contest, Gala Night and Thanksgiving Service.
    Miss Lafose Beauty Pageant is designed as an entertainment programme for the youth, part of which a Miss Lafose and dancing competition hold sway. Notable star entertainers of different genre of music i.e juju, Fuji or discothèque had been engaged in the past for this event depending on the sign of the times and the idea of the appointed sub-committee. Other consolidate winners are Miss Alankara and Miss Onigele

    It is with great pleasure that we offer your reputable company a great opportunity to become a valuable sponsor of this sociable and laudable event which will hold on Friday 3rd of August, 2018. We have been organizing this kind of event for the past 20 years and it has helped to create a friendly atmosphere among all indigenes and non- indigenes. It has taken a new shape in the last 10 years after establishment of tertiary institution (Gateway Polytechnic, Saapade)
    We will be glad if your highly reputable organization can assist in the following area of sponsorship:

    Material Sponsorship
    Prizes to the Winner of Miss Lafose and consolidated prizes to runner up.
    Inviting your brand ambassadors as special guests to the event
    Back drop banner: Red Carpet.
    The company is going to benefit in the following area if our requests are highly considered and approved:
    Our Queen (Miss LAFOSE) will be your company brand ambassador. This means events of your reputable company will be attended by the winner of Miss Lafose.
    Your company will be published in all projects carried out by Miss Lafose for a period of one year. E,g: World Obesity Day, World AIDs Day, Empowerment programmes for the youths of the town.
    Official Brand Ambassador on our town website for a period of 1 year.
    50% discount for advert placement in the Lafose Brochure

    We believe that the event will be a memorable one which has not been staged in the past years as we look forward to your favourable response.
    Kindly find attached the pictures from the last year event of Youth Nite and a copy of LAFOSE brochure.
    Thank you.

    Yours faithfully

    Alhaji Akeem Ajayi Yaya Onagbesan
    Chairman, LAFOSE Org. Comm. Secretary, LAFOSE Org. Comm
    08033849329 08024994822

    Oluwaseyi Adeyiga
    Co-coordinator, Youth Nite

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