“33″ Export Lager Beer, the premium beer brand from the stables of Nigerian Breweries Plc (“NB”), a Heineken company has unveiled yet another initiative called ‘City of Friends’ at the Sheraton Hotel, Ikeja, Lagos. The event is a three-day long celebration that would feature some of Nigeria’s top entertainers.

According to the brand handlers, the ‘City of friends’ campaign is meant to celebrate one another, and highlight the time-tested values of friendship. The three-day event will bring together friends from across the country to celebrate the values of friendship in an atmosphere of music, dance and fun.

The celebration which is set to commence on 28th July and run through 30th July, a day recognized by the United Nations as a day to promote the role that friendship plays in fostering peace in many cultures across the world.

“We are taking advantage of this globally recognised day of friendship to deepen the brand’s core proposition to its consumers by unveiling the City of Friends,” said Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc., while speaking at the launch. “For three days, consumers and friends of “33” Export will come together to celebrate the values of friendship – loyalty, fun, companionship, and goodwill – in a festive atmosphere courtesy of the number one friendship beer.”

Artistes scheduled to perform at the event include Femi Kuti, 2face Idibia, Orezi, 9ice, MI Abaga, Wande Coal, Cynthia Morgan, Seyi Shay, YCee, Phyno, Flavour, Small Doctor, and many others.

“33” Export Lager Beer is a national premium beer brand of Nigerian Breweries Plc.