The Coca-Cola Company (TCCC) is set to unveil “Coca-Cola No Sugar”, its newest creation this week in Australia. The beverage giant chose Australia because its local franchise, Coca-Cola Amatil has been experiencing declining sales as more Australians opt for less sugar in their drinks due to health concerns.
The soft drinks giant said that “No Sugar” or “Zero Sugar” as it is called in some markets due to local labeling requirements, was the result of five years of development and 15 consumer trials to get the taste of a non-sugar drink as close as possible to the original coke.