FrieslandCampina WAMCO marks World Milk Day 2017 by engaging students on the versatility of milk

Nigeria’s leading dairy firm FrieslandCampina WAMCO, makers of Peak milk commemorated World Milk Day 2017 by bringing attention to the different ways milk can be used through the cook-with-milk 2017 Pecadomo Nutrition Contest. The event promoted the health benefits of milk and drew attention to the importance of preparing healthy, nutritious meals.

The activity brought a lot of exciting and valuable nutrition experience to over 4000 school pupils from about 200 schools engaged in the competition.

According to the Marketing Manager of Peak milk, Mrs. Maureen Ifada, the opportunity is a way to show the younger generation the health benefits of milk and also foster a new culture of cooking with milk in Nigerian homes and demonstrate the brand’s proposition of stronger bodies and sharper minds.

School children are invaluable to the Peak brand” Ifada noted. “To build a strong nutritional base for the country and manage issues of malnutrition, we have to bring to focus the importance of proper nutrition to the younger generation, so they can indeed influence their homes and peers. That explains our relentless initiatives to deepen our connection with this group, grow with them, and excite them to explore their potentials,” she said.

Victor Akpojovwo, Celebrity Chef; Chidimma Nwenyi, from Whitefield High School, Mazamaza winners of the Pecadomo Nutrition Contest and Maureen Ifada, Marketing Manager (Peak); at the grand finale of the Nutrition Contest organised by FrieslandCampina WAMCO to mark the 2017 World Milk Day celebration.

Cross section of school pupils at the event

The school with the best recipe, Whitefield School, Mazamaza, Lagos went home with the first prize of N500,000.00 naira. The resource teachers of the winning schools were also rewarded during the World Milk Day celebration.

The company also marked the day with its employees with a fitness challenge and also with key nutrition influencers of health and nutrition, to help carry on the message to Nigerians of all walks of life.

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