The Managing Director and Chief Executive Officer of Cadbury Nigeria Plc, has advised colleagues in the Fast Moving Consumer Goods sector (FMCGs) to adopt flexibility to survive in the current economic climate in Nigeria.

Speaking at the April ‘Members’ evening of the Institute of Directors in Lagos, he advised manufacturers to embrace innovation.

In his speech titled ‘Proffering Solutions to the Challenges of the FMCG/Manufacturing Sector of the Nigerian economy’, the MD emphasized that manufacturers should not be frustrated at the various challenges facing them. Instead, they should be flexible to adopt new ways of doing things in the current economic condition.