Leading dairy brand, Peak, a product of FrieslandCampina WAMCO has launched a new Peak milk sachet into the market at N40, a way to cushion the effects of the current recession and reach a broader market segment.

The new price scheme would also create a more heightened competitive environment in the Nigerian powdered milk market.

In a released statement to the media, the dairy giant noted that its customers deserve premium regardless of what the economy says.

“One of the hallmarks of a super brand is the ability to appeal to consumers of different classes; keeping them happy without necessarily compromising qualities and values. After all, who says premium is not accessible?

“We are not resting our oars as we continuously strive to always remain the best and make sure that our consumers are well-served’.

“The latest from the Peak Milk family is the newly-introduced N40 Peak Powder Milk formulated to nourish families with essential vitamins and minerals; assuring them of a “Filled” Day.

“Peak as a caring brand listens to its consumers, understands their economic struggles; and knows that everybody cannot afford it, and that informed the introduction of the specially formulated Peak Powder Milk at N40 per sachet,” the company said.