Leading dairy brand, Peak, a product of FrieslandCampina WAMCO has launched a new Peak milk sachet into the market at N40, a way to cushion the effects of the current recession and reach a broader market segment.
The new price scheme would also create a more heightened competitive environment in the Nigerian powdered milk market.
In a released statement to the media, the dairy giant noted that its customers deserve premium regardless of what the economy says.