Prices of soft drinks are on the rise as the industry continues to grapple with the fallout from macroeconomic headwinds induced by the drop in oil price.

Nigerian Bottling Company (NBC), the biggest soft drinks maker in Nigeria and bottler of the famed Coca-Cola brand have raised its prices across the board as it continues to battle macroeconomic challenges such as continued naira devaluation, inflation and higher input cost of imported raw materials.